Why Link Relationships Matter

The rel attribute on links can influence how search engines evaluate them:

• nofollow: Tells crawlers not to follow the link or pass link equity.
• ugc: Indicates user-generated content links (e.g., forum or comment posts).
• sponsored: Marks paid or affiliate links, clarifying they aren’t editorial.

For internal links, you typically want to avoid nofollow or sponsored, since you usually want link equity to flow to important pages. However, you may do it intentionally for certain disclaimers or sections.

This tool highlights usage patterns so you can confirm your rel attributes align with your SEO and compliance goals.