Why Event Schema?

Structured data for events allows search engines to display event dates, venues, and ticket info directly in SERPs. This can increase visibility and click-through rates for your concerts, conferences, webinars, and more.

• Better SERP presentation: Show date, time, and location at a glance.
• Attendee convenience: Provide direct links to tickets or registration pages.
• Supports virtual events: Mark an event as “online” for remote attendance listings.

Copy the generated JSON-LD code and add it in a <script type="application/ld+json"> tag on your event’s webpage.