When websites cater to multiple languages or regions, using hreflang
tags helps search engines
serve the right content to the right audience. For instance, a user searching from France should see
your French version, while someone in the UK might be shown your English (UK) version.
Proper implementation of hreflang
tags can improve user experience by directing visitors to
the correct localized page. It also reduces bounce rates and duplicate content issues, both of which
can positively impact your SEO.
Steps:
language_code
and the corresponding URL separated by a comma. For example:en-US, https://example.com/en/
fr-FR, https://example.com/fr/
<link rel="alternate" hreflang="...">
tags.<head>
section of each relevant page.
Example:
If you have two language versions—English (US) and Spanish (ES)—you might generate:
<link rel="alternate" href="https://example.com/en/" hreflang="en-US" /> <link rel="alternate" href="https://example.com/es/" hreflang="es-ES" />
By including these tags, search engines like Google better understand that these URLs target different audiences, boosting the right version for each user’s language or region.